6 September 2017

    Dior Love Chain

    ‘And you, what would you do for love?’

    Jeffrey Chung Jeffrey Journal Dior Love Chain Campaign

    Jeffrey Chung Jeffrey Journal Dior Love Chain Campaign

    Jeffrey Chung Jeffrey Journal Dior Love Chain Campaign

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    If you’re on social media, you may have noticed the recent video in which Natalie Portman jumps into an ocean with Sia belting in the soundtrack. This is because Dior recently launched their Love Chain initiative, which aims to create an opportunity for a global response to the universal question, ‘And you, what would you do for love?’ The greatest part about this campaign is that Dior will be donating $1 to the WE Charity for every post using #DiorLoveChain, particularly for its WE Schools program in Kenya, which aims to give education to young girls.

    As such, I immediately responded yes when Dior reached out to see if I would like to partake in this campaign. I shot these self-portraits yesterday morning 15 minutes before I had to dash off to class. The panic was real, but anything for Dior, right? For these frames, I focused on the expression of love by way of creativity. For love, I would continue to capture the intricate and candid moments of life that I cherish. And you, what would you do for love?

    P.s. I’m planning to do a photography series on this site which will range from editing tutorials to advice about photographing yourself in public, so be sure to watch this space.

    Self-portraits by yours truly.

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