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Jeffrey

Chung

Marks and Spencer Homeware

Commissions 3 November 2016

It’s evident that the advent of social media has revolutionised the working relationship between freelance creatives and companies, but it’s not everyday that you get to work with a brand whose products you’ve grown up using.

Every now and then an opportunity presents itself for me to engage in something pretty spectacular and it impels me to take a momentary pause to take it in — like this Marks and Spencer x Shopstyle photography/styling campaign I got to work on. It’s evident that the advent of social media has revolutionised the working relationship between freelance creatives and companies, but it’s not everyday that you get to work with a brand whose products you’ve grown up using.

So here’s the backstory: back in early September, which feels like a lifetime ago now, alongside some other influencers who were also involved in this edit, I received an email to shoot a handful of images for Marks and Spencer’s launch on Shopstyle. My domain was naturally the home décor section (cue obsessive décor Instagram flatlay montage). Upon receiving this invitation, my initial thought process consisted of a skip of a heart beat out of pure incredulousness, which later morphed into an increased heart rate because I read the last few lines of the email which essentially said I had one single weekend to shoot these images, which would ordinarily be achievable, except on this occasion I was juggling intense study commitments.

I would love to, I responded.

So long story short, here are a select few of the final products which I literally sweated over. The thing people don’t realise about still life photography is that just while the products are stationary, the photographer normally isn’t. It consists of constant readjustment of lightning, object placement, tripod shuffling (if you’re that dedicated), and just minor tweaking here and there, until you realise your backside is drenched in (hopefully only just) sweat. So worth it, though.